In a society that believes women have an expiration date more than anything in women, it has become too easy to overlook the beauty of those who are aging gracefully.
Therefore, while Hollywood is busy air-brushing, botoxing and face-lifting in a vain attempt to hold back the inevitable march of time, the Russian modeling agency has decided instead to embrace the beauty of aging in a series of stunning images.
Appropriately named Oldushka, this agency represents models from the age of 45 and above, up to 85 in some cases. While the fashion industry finally appears to be getting to grips with diversity in model sizes and ethnicity, age is the following barrier to be broken down.
The agency was created by photographer Igor Gavar’s project, that captured the style of retirees for his blog, also called Oldushka. Most of the models are over 60 years old, with the only male model, Sergey, coming in at 45.
Oldushka’s older models get plenty of work in Russia, appearing in mainstream catalogs and advertising campaigns. Will it inspire other countries as well to do likewise and embrace the beautiful side of aging? Let’s see.
Scroll down to see the glamorous pictures for yourself, and let us know what you think in the comments!
More info: Website | Instagram
Tatjana Nekliudova, 61 Years Old
Tatjana Nekliudova, 61 Years Old
Irina Belisheva, 70 Years Old
Valentina Yasen, 62 Years Old
Sergey Arctica (45 Years Old) And Valentina Yasen (62 Years Old)
Tatjana Nekliudova, 61 Years Old
Victor Sosnovtsev, 73 Years Old
Sergey Arctica, 45 Years Old
Tatjana Nekliudova, 61 Years Old
Valentina Yasen, 62 Years Old
Tatjana Nekliudova, 61 Years Old
Olga Kondrasheva, 72 Years Old
Nina Ivanovna, 75 Years Old
Tatjana Nekliudova, 61 Years Old
Valentina Yasen, 62 Years Old
Tatjana Nekliudova, 61 Years Old
Valentina Yasen, 62 Years Old
Tatjana Nekliudova, 61 Years Old
Tatjana Nekliudova, 61 Years Old
Irina Belisheva, 70 Years Old
Sergey Arctica, 45 Years Old
Victor Sosnovtsev, 73 Years Old
Irina Belisheva, 70 Years Old
Tatjana Nekliudova, 61 Years Old
Olga Kondrasheva, 71 Years Old
Olga Kondrasheva, 72 Years Old
Irina Belisheva, 70 Years Old
Olga Kondrasheva, 72 Years Old
Irina Denisova, 80 Years Old
Ivan Petkov, 53 Years Old
Sergey Arctica, 45 Years Old
Valentina Yasen, 62 Years Old
Olga Kondrasheva, 71 Years Old
Valentina Yasen, 62 Years Old
Valeriya, 79 Years Old
Ivan Petkov, 53 Years Old
Valeriya, 79 Years Old
Valentina Yasen, 62 Years Old
Lubmila, 62 Years Old
Olga Kondrasheva, 72 Years Old
Olga Kondrasheva, 72 Years Old
Olga Kondrasheva, 72 Years Old
Irina Belisheva, 70 Years Old
Olga Kondrasheva, 72 Years Old
Irina Belisheva, 70 Years Old
Viktor, 73 Years Old
May I ask, where are the photo credits for these photos? As a female photographer over 45, I love the images, and I am keeping my fingers crossed that at least half of them were shot by women....
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DeleteThey are! Ari Seth Cohen, of Advanced Style, only features women over 60 and has 3 books featuring our tribe!
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