2019 is undoubtedly the year of environmental changes around the globe – some use avocado seeds to create biodegradable “plastic,” while others wrap their produce in banana leaves – it’s clear that there’s a growing interest in environmental changes across the globe. With this demand for more sustainable products growing, companies across the world are doing their best to find the most eco-friendly solutions. It looks that now, more than ever, people are starting to notice the impact our actions have on this earth, and everybody is trying their best to live a more sustainable life.
For the last several years, many people have stated that they’d love to participate in public events like the London marathon, yet hundreds of thousands of plastic water bottles thrown away is an essential factor when it comes to deciding whether they want to be involved in that type of activity or not. In 2018, London marathon used 920,000 plastic bottles, and the fact that it takes from 450 to up to 1000 years for one plastic bottle to dissolve, demonstrates that changes have to be made as soon as possible.
This year they’ve collaborated with a startup brand called Skipping Rocks Lab, that created edible water pouches called Ooho which are made from seaweed. Ooho’s primary goal is to create packaging that dissolves entirely and leaves absolutely no plastic behind, this groundbreaking creation is particularly useful at events like this one. The packaging can be easily eaten since it has no taste or merely thrown away because it’s entirely biodegradable.
The water pouches can be used not only to store water but other beverages as well, for instance, the company states they are quite popular at festivals to store cocktails and shots, you can also use it for juice.
It is hard to blame the participants since competing in such a big event is not easy, and of course, drinking water is vital, so there is no doubt that runners can’t refuse the water they're given. Since running a marathon while carrying a water bottle in hand is rather uncomfortable, most of the bottles are thrown on the ground. Despite being able to see people conquering their biggest physical obstacles, seeing plastic lying everywhere leaves lots of people disappointed in the event.
The London-based startup was created in 2013 by Rodrigo Garcia Gonzalez and Pierre Paslier while studying Innovation Design Engineering at Imperial College London and the Royal College of Art.
One essential factor in creating these edible capsules is the fact that seaweed can grow up to 1m per day and it does not need fresh water or fertilizer, it also actively contributes to de-acidifying the oceans.
The project has recently expanded, and it’s now using the same technique to store sauces too. The team is also planning to create nets that will store fruits and vegetables, heat sealable films and sachets for non-food products like nails, screws, or hardware.
More info: Notpla
Here is a video showing how the capsules were given away during the marathon:
A lot of people were happy to learn about the change:
Image credits: Paul Simpson, Katchooo
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