If only we could have a person who constantly stands next to us and yells at us every time we eat something unhealthy or once again buy something completely unnecessary and totally out of our budget. Alas, that isn't usually the case when it comes to self-control; we're often left on our own to decide what's good and bad for us and really, it just sucks. So, if you are like most of us and can’t stop eating, spending money and sleeping, Amazon has something interesting to offer.
Pavlok, a bracelet which can be purchased on Amazon, is said to be a “behavior training device that works by utilizing Aversive Conditioning.”
As the product’s creators reported, “Aversive conditioning is essentially behavior training that uses negative stimuli and association to help reaffirm a specific action as undesirable.
The reason why so many people continue to smoke even though they know it’s bad… is because for many smoking IS pleasurable.
The reason so many people continue to consume an unhealthy snack after unhealthy snack is because it often DOES taste good.
And that’s why Pavlok is ultimately so effective.”
It includes wasting time online, eating fast food, mindless eating, biting your nails, smoking, and sleeping in.
The way this bracelet works is quite simple. Creators of this product compare it to having food poisoning – as once you get it, you stop eating the food which gave you the poisoning, and which is called aversive conditioning.
“Using the slightly uncomfortable stimulus of a shock, Pavlok helps train your brain to associate the bad behavior with the uncomfortable stimulus. And after as little as a few weeks of associating the two with consistent use, your brain begins to say:
‘Hey, wait a second. Maybe I DON’T like smoking.’
‘Hey, wait a second, maybe that donut doesn’t do much for me at all.'”
Even though the idea sounds interesting, the product does have mixed reviews online:
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