The LEGO Group recently announced the launch of a new project to encourage their fans to donate their old LEGO bricks so less fortunate children can use them.
LEGO Replay is the new pilot program that will accept all previously used LEGO bricks and donate them to kids’ nonprofits in the US. The number of donations they receive is crucial to a successful campaign, so they have made it as easy as possible for people at home to send in their idle bricks.
Collect any loose LEGO sets, pieces, or elements, put them in a cardboard box, visit the LEGO Replay website to print out the free shipping label, and maybe call the service, either FedEx as well as UPS, depending on your location and the label, so that they pick up the package at your door.
The package will be shipped to the Give Back Box facility, where every brick will be sorted, inspected directly, and given a rigorous cleaning.
This effort is a collaboration with Teach For America, Give Back Box, and Boys and Girls Clubs of Boston.
Brooks and his team have spent the last three years working on the project to make sure the process met the highest quality and safety standards and adhered to U.S. regulations. Then they connected with Give Back Box, a charity that is dedicated to “recycling” eleven million tons of unused clothing, footwear, as well as other textiles that end up in U.S. landfills every year.
Teach For America will get most of the elements and will provide them to thousands of classrooms across the country.
Bricks will also be shipped to Boys and Girls Clubs of Boston for their after-school programs. The non-profits can expect to receive the first shipments in November 2019. According to Good News Network, once the pilot is complete in spring 2020, the LEGO Group will also evaluate a possible expansion of the program.
LEGO Replay is one of the numerous sustainable and philanthropic efforts the LEGO Group has announced in the past year. Recent initiatives include Plants from Plants, LEGO Braille Bricks and LEGO Audio and Braille Instructions.
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