Instead of using their billboards for marketing, McDonald's decided to put their signs to good use by placing “bee hotels” to the backs of roadside ads.
To help dwindling pollinator populations in Sweden, the restaurant chain has begun drilling holes into their own billboards so that the structures can provide shelter for honeybees.
Moreover, the Swedish branch of the company has partnered with outdoor advertising firm JCDecaux to attach tiny bee houses to the backs of other unused roadside billboards as well.
That's not the first time that McDonald's has used tiny structures to help struggling pollinators. Along with some of the Swedish branches building beehives on the rooftops of their restaurants, the company auctioned off a fully-functioning beehive made inside of “the world’s smallest McDonalds” in May 2019.
According to Good News Network, the “McHive”, which was built by award-winning set designer Nicklas Nilsson, sold at auction for over $10,000, all of which was donated to charity.
Now, McDonald's has partnered with the same designers to produce and implement as many of the “bee hotels” as possible.
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